Mission and Vision

Mission

24 million dogs and cats live in German households. That is 24 million opportunities every day that we want to use to save valuable resources and protect the environment with healthy food.

As an EU specialist, HenArt has made it its mission to develop and produce sustainable, healthy and complete food for dogs and cats, and to make consumers in the EU aware of these unique products.

HenArt's mission is simple but powerful: we strive to offer healthy, sustainable and ethically sound pet food. We know that your pet's health and well-being are of the utmost importance. That is why we only use the best plant-based ingredients and insect proteins, carefully selected to meet your pet's nutritional needs.

When developing our products, we place the highest value on quality and sustainability. We believe that healthy nutrition begins with ethical choices. By using plant-based ingredients and mealworm proteins, we reduce our carbon footprint and contribute to a more sustainable future for our planet. Mealworms are an excellent source of high-quality protein and essential nutrients, and farming them has only a minimal environmental impact compared with conventional animal protein sources.

HenArt is not just about feeding pets, but also about making responsible choices that have a positive impact on the environment and all living beings. We are committed to transparency in our production process and strive to follow ethical practices in everything we do.
Our innovative approach with plant and insect proteins offers a unique combination of nutrients that contribute to your pet's overall health and vitality.

Our goal is to enable pet owners to make healthy and sustainable choices without compromising the nutritional value and quality of food for their beloved pets. When you choose HenArt, you choose a conscious and responsible lifestyle that benefits both your pet and our planet.

Vision

At HenArt, we are committed to improving the health and well-being of pets worldwide by offering innovative nutritional solutions. Our vision is not only to promote plant-based nutrition, but also to integrate high-quality mealworm insect protein into our products. By offering these sustainable and nutritious alternatives, we want to contribute to a healthier future for pets and a more sustainable world.

HenArt is convinced that both plant-based food and insect proteins are an effective way to promote pet health while reducing the ecological footprint. Our products are designed to be complete and balanced and contain all the essential nutrients needed for a healthy and happy life.
With this forward-looking approach, we hope to create a world in which pet owners can make conscious decisions about their beloved pets' nutrition while helping to protect our planet.

Extended description: Our vision at HenArt is ambitious: we want to improve the health and well-being of pets worldwide by promoting plant-based nutrition and a range of products based on mealworm insect protein. We believe that sustainable nutrition is not only a healthy choice for pets, but also a step towards a more sustainable and ethical world.

By highlighting the benefits of plant-based nutrition, we want to make pet owners around the world aware of the positive effects it can have on their pets. Our products address specific health issues such as food allergies, skin and coat problems, digestive problems and weight management. By providing pets with a balanced diet rich in important nutrients, we contribute to their overall well-being and quality of life.

We strive to play a leading role in the pet food industry by continuing to innovate and promote the benefits of plant-based nutrition. Our goal is to create a future in which plant-based nutrition is the norm for healthy and happy pets worldwide.

How do we achieve this?

Sustainable insect protein from mealworms 🐛

Your contribution to climate protection with food made from mealworms instead of conventional livestock, per 1 kg of protein:

  • 🐄 💨 25 times fewer greenhouse gas emissions
  • 🚰 20 times less water consumption
  • 🛖 44 times less space required

Learn more about the benefits of insect protein here.

Vet-developed food for happy cats & dogs 👩‍⚕️

Half of all foods on the market contain too few vitamins, minerals, fats and proteins and can cause intolerances. We are changing that:

  • 🍲 Suitable for allergy sufferers & easy to digest
  • 💪 High protein content & complete amino acid profile
  • ⚖️ Rich in valuable vitamins, minerals and omega-3 fatty acids
  • 🌿 Only natural ingredients & free from grain and other additives
  • 👩‍⚕️ Developed with veterinarians

Find out what else makes our food so healthy here.

With you – pet parents who want to reduce their four-legged friends' carbon pawprint with us 💚

Help us fulfil this mission together:

  • Send us photos and videos of your loved ones licking their "sustainably filled" bowls clean 😋
  • Give us honest feedback on our products, and ideas on how we can improve and help you further