Henk's founder story
How HenArt is redefining the future of sustainable animal nutrition
In a world grappling with ecological challenges and where responsible consumption is becoming increasingly important, a Dutch entrepreneur dared to ask a simple but revolutionary question:
What if we could feed our pets sustainably and healthily – without harming the environment?
The answer is HenArt – a company that not only challenges the pet food industry, but has also launched a movement. At its heart is Henk Verhoeven, a visionary with heart, vision, and the courage to break new ground.
From child of nature to future designer
Henk Verhoeven grew up in a small, idyllic village in the Netherlands – surrounded by nature, animals, and a deep-rooted community. Even as a child, he spent hours in the forests, observing animals and developing a sense of the fragile balance between humans, animals, and the environment.
This early connection to nature became the foundation of his life – and the silent inspiration for what would later become HenArt.
A realization that changed everything
During his studies in environmental sciences and nutrition, Henk was confronted with an uncomfortable truth: industrial animal farming – including in connection with the production of animal feed – is one of the greatest burdens on the climate, water resources and biodiversity.
But instead of accepting this, Henk asked the crucial question:
Is there a better way to feed our pets – healthy, natural and resource-efficient?
He found the answer in the combination of plant-based ingredients and insect proteins – nutrient-rich, efficient and sustainable protein sources that received little attention in the conventional animal feed industry.
The birth of HenArt
In 2012, Henk finally founded HenArt – a company that combines his name and his philosophy: the art of feeding animals with care, innovation and responsibility.
But the path was anything but easy. The idea of feeding dogs and cats plant- and insect-based proteins was initially met with skepticism. Many pet owners found it difficult to imagine that insects could be a complete component of a healthy pet diet.
Henk countered these reservations with facts, research – and a clear vision.
Science meets conviction
HenArt assembled an interdisciplinary team of veterinarians, nutritionists, and insect experts. Together, they developed recipes that not only met the highest nutritional standards but also met the natural needs of dogs and cats.
In collaboration with leading veterinary institutions, studies were conducted that showed:
HenArt products are highly digestible, hypoallergenic, high in protein and wholesome – all with a minimal ecological footprint.
Sustainability as brand DNA
For Henk, it was clear: sustainability doesn't stop at the ingredients. HenArt considers environmental compatibility in every decision – from the origin of raw materials to energy-efficient production and recyclable packaging.
Another core value is transparency: Every product package contains detailed information about ingredients, origin, and nutritional value. For Henk, this is a sign of respect—for the animals, their owners, and the environment.
Growth with impact
HenArt's breakthrough didn't come overnight, but rather through consistent persuasion, scientifically sound products, and authentic communication. Satisfied pet owners, enthusiastic retailers, and positive testimonials ensured that HenArt made a name for itself – first in the Netherlands, then internationally.
Today, HenArt is distributed in several countries and is growing continuously – not as a mere company, but as a movement for a new way of animal nutrition.
Looking to the future
Henk Verhoeven isn't resting on his laurels. For him, HenArt is just the beginning. New products, additional sustainable protein sources, digital services for personalized animal nutrition—the innovation pipeline is full.
But one thing remains constant: the vision of a world in which animals live healthy lives without humans or nature suffering.
A founder with a mission
Henk Verhoeven isn't just an entrepreneur—he's a pioneer of responsible innovation. With HenArt, he demonstrates that sustainable animal nutrition is possible, effective, and economically viable.
His story is proof that a clear vision, coupled with scientific expertise and entrepreneurial courage, can bring about real change.